Market Strategy

The primary objective is to convey to mobile carriers, ISPs, and WISPs, the economic benefits of deploying Calypso’s ASNAP™ in their network’s backbone. An analysis of our current status reveals that we face little competition in our target market. Our patented technology is defined as the only high-speed wireless broadband technology that seamlessly switches mobile end-users from cellular to Wi-Fi WLANs, thus offering voice, more robust data, real-time video conferencing and many value added services.

This plan focuses on the implementation of marketing strategies designed to maximize Calypso’s ASNAP™ technology performance in the market place. Our primary strategy is to show mobile carriers, ISPs and WISP’s how to increase their profits without incurring new upgrade costs to their existing infrastructure, to provide more efficient allocation of resources due to the freeing up of more wide area cellular spectrum space for data and voice. This is based on their ability to provide unlicensed last-mile broadband service. We will pursue this strategy by marketing the ability of Calypso’s ASNAP™ technology to accelerate the potential for un-licensed spectrum last-mile broadband solutions, to link contiguous hot-spots to form hot-zones, and contiguous hot-zones into hot-pathways that offer switching capabilities to cellular networks.

Calypso’s ASNAP™ technology enables any mobile device, including video cell phones, PDA’s, laptops powered with Calypso PCMCIA network cards, to default to or seamlessly switch to or from the nearest cell phone tower, to or from a Wi-Fi WLAN.

The products will be distributed both directly and through intermediaries, such as mobile operators, ISPs, and WISPs in order to maximize our reach into the target market.

The majority of our orders will be generated by mobile operators, ISPs and WISPs. Our marketing communications will position our offering as a proprietary wireless broadband technology which provides innovations for existing and new customers of carriers, without the unnecessary expenses of building new infrastructure, and acquiring new additional spectrum space.

Calypso will manage resources necessary to the potential economic impact to mobile operators who adopt Calypsos ASNAP™ technology. Our projections are based on total marketing estimates largely based on hand-set replacement by users who would love to experience say, real-time video conferencing (and other value added services that ASNAP™ provides) for business, family and just plain pleasure. We anticipate that the bulk of revenue that will be accrued to the mobile operators could be unprecedented in the history of new wireless technological innovative investments to date.